Bain Insights, Contributor

Passionate customers who love doing business with you: that’s an aspiration that only matters to consumer-market companies, right? After all, clear-eyed buyers at manufacturing and industrial customers don’t put much stock in loyalty. They base their decisions on a cold assessment of product features and price.

http://www.forbes.com/sites/baininsights/2014/04/24/can-companies-find-love-in-b2b-markets/